VentureBakedThe X Launch Playbook
Most viral launches aren't luck. Some are earned. Some are bought.
We took apart 11 recent startup launches on X, covering 10.2M impressions and 4,868 posts, to find out which was which and what actually moved the numbers.
3 pages. No email needed.
What we found
Earned launches beat bought launches by 9x
The best launches earned about 9x more likes per view than the ones that were bought. In the paid launches, 79–88% of the reach from quote posts came from coordinated waves. The single biggest jump was 573x the founder's usual reach, and it came from one hook.
What's in Part I
The free breakdown
The pattern behind every launch we studied, the four ways startups get distribution on X, and the signals that show whether a launch was earned or bought.
What's in Part II
The full playbook
The full playbook: real launches named, the vendors and creator networks behind them, a day-by-day timeline from three weeks before launch to 48 hours after, ready-to-use reply and creator-brief kits, and benchmarks to judge your own launch.
Get the full playbook
Part II is 15 pages of real cases, references and the exact plays. Tell us where to send it.
One email with the PDF. No spam.